For the most part, I’ve got nothing but disdain for Machine Gun Kelly, the goofball white rapper from Cleveland who did his very best to ruin Wrestlemania this year. But giving MGK his due, he managed to round up a whole lot of exciting rappers for the remix of “Wild Boy,” his single catchiest song, and then got all of them to appear in the remix’s video, grabbing all of them at various points of his SXSW rampage. The resulting video, which didn’t quite make its way onto this week’s list, features all those guys, plus more rapper cameos and onstage barfing and someone smoking Steve-O’s pubes. It does a nice job encapsulating many of the things that are both great and terrible about SXSW, and it’s worth a look even if you will inevitably end up sort of hating it. But anyway, here’s what did make the cut this time around.
5. Kool A.D. – “La Piñata” (Dir. Justin Hantz)
This is essentially the extremely low-budget underground version of that Machine Gun Kelly video, except with Mr. Muthafuckin’ eXquire standing in for Wiz Khalifa, the girl from Tearist standing in for Steve-O, a live chicken standing in for the dancing fat kid, a single hotel room standing in for all of SXSW, and Kool A.D. standing in for every rapper currently in rotation on Hot 97. As such, it’s probably a slight improvement.
4. Sistar – “Alone” (Dir. ?)
That’s right: Another K-pop video! The people of South Korea are currently doing pop-music videos the way Russell Mulcahy and Wayne Isham originally intended, turning them into massive, glittery pop-culture events. In this one, the members of the girl-group Sistar show a whole lot of leg and visit the Circus Circus casino in Vegas, thus giving me happy flashbacks to various Mase and Monster Magnet videos. Fun fact: When I was 10, my family stayed for a little while in the Circus Circus trailer park, and the casino had a video arcade the size of an airplane hanger. It was so beautiful that I wanted to cry. This seems somehow relevant to the video in question. Also, the song sounds vaguely like Phoenix.
3. The Very Best – “Yoshua Alikuti” (Dir. Village Beat)
The pan-global duo’s take on Lil Wayne’s “A Milli” video turns out to actually be better than Lil Wayne’s “A Milli” video, possibly because Esau Mwamwaya appears to be the only person on the planet possibly having more fun than Lil Wayne. It’s also a slice-of-life trip to a part of the world that we never, ever see in music-video form.
2. Perfume Genius – “Dark Parts” (Dir. Winston Case)
The scenes of Mike Hadreas and his mom together are real-talk touching and heartwarming, but then there are all these disappearing masked people hanging out in the background, lending an air of Lynchian creepiness to the entire project. And so the video turns out to be both deeply confusing and compelling. We never learn exactly what’s going on, and everyone involved deserves credit for letting things stay this ambiguous.
1. The Flaming Lips – “Supermoon Made Me Want To Pee” (Feat. Prefuse 73) (NSFW) (Dir. Okayvideo)
Apocalyptic animated mayhem so intense and absurd and well-rendered that it belongs in the Looney Toons universe. The directing team of Okayvideo have only made three music videos: This, Bill Callahan’s “America!,” and Sophia Knapp’s “In Paper.” If I were making a music video, they might be the first people I’d call.