Earlier this year, the band once known as the Morning Benders changed their name to POP ETC and released a new mixtape. This summer, they’ll follow it up with a self-titled LP, and now they’ve released a self-directed video for first single “Live It Up.” The entire clip consists of carefully-lit close-ups of frontman Chris Chu lip-syncing the song. Is Chu drastically overrating his heartthrob status with this one? You be the judge!
POP ETC is out 6/12.