New Santogold, Julian Casablancas & Pharrell – “My Drive Thru”
It’s an unlikely trio of artist that are helping get Converse’s centennial celebration underway. Maybe not the pairing of Pharrell and Santogold — actually it’s somewhat surprising that this is their first project together — but Strokes lead man Julian Casablancas is a bit more leather jackets than colored prints, and besides he’s been mute since giving us a third chance at First Impressions…, seemingly happy to let Albert Hammond, Jr. singlehandedly keep the Stokes name on people’s lips. The fashion of Chuck Taylor compels them, though, to join forces for the promo campaign tagged, rather descriptively, Three Artists, One Song. Truth in advertising. The One Song is “My Drive Thru,” a single-riffed blend that laces up elements of Pharrell, Santi & Julian’s day jobs into a perfectly produced summertime pop cocktail.
There’s gonna be a video soon, too, and Converse is keeping the centennial campaign rolling with the help of Kid Sister, YACHT, Bradford Cox, members of Gallows, Fiery Furnaces, Does It Offend You, Yeah?, and Care Bears on Fire.