my_drive_thru.jpg

It’s an unlikely trio of artist that are helping get Converse’s centennial celebration underway. Maybe not the pairing of Pharrell and Santogold — actually it’s somewhat surprising that this is their first project together — but Strokes lead man Julian Casablancas is a bit more leather jackets than colored prints, and besides he’s been mute since giving us a third chance at First Impressions…, seemingly happy to let Albert Hammond, Jr. singlehandedly keep the Stokes name on people’s lips. The fashion of Chuck Taylor compels them, though, to join forces for the promo campaign tagged, rather descriptively, Three Artists, One Song. Truth in advertising. The One Song is “My Drive Thru,” a single-riffed blend that laces up elements of Pharrell, Santi & Julian’s day jobs into a perfectly produced summertime pop cocktail.


There’s gonna be a video soon, too, and Converse is keeping the centennial campaign rolling with the help of Kid Sister, YACHT, Bradford Cox, members of Gallows, Fiery Furnaces, Does It Offend You, Yeah?, and Care Bears on Fire.

Comments (80)
  1. EnchantingWizardofRhythm  |   Posted on Jun 9th, 2008 0

    Meh…sounds like a song for a shoe commercial, nothing more nothing less

  2. I clocked this ad in a magazine the other day. I lol’ed so hard when I saw Bradford Cox sandwiched between all the “hot” people. Motherfucker’s too emaciated and spiry to even be in a ’90s Calvin Klein shoot, so who thought it would be a good idea to include him here?

  3. ParkerLane  |   Posted on Jun 9th, 2008 0

    I don’t know whether to laugh or cry.

  4. NewJackSwing  |   Posted on Jun 9th, 2008 0

    Is Pharrell picking at a wedgie in that photo?

  5. fun! i think.

  6. crunkmachine  |   Posted on Jun 9th, 2008 0

    I’ve lost all respect for Santogold. This is just horrible.

  7. Lt.C.  |   Posted on Jun 9th, 2008 0

    Dogshit.

  8. Hmm. I like it.

  9. jfk  |   Posted on Jun 9th, 2008 0

    What a flaming pile of shit.

    • Cat  |   Posted on Jun 15th, 2008 0

      It IS awful but Julian has to keep busy. As Albert goes forth with his spectacularly mediocre solo stuff, Julian has to do something……..

  10. bigphil  |   Posted on Jun 9th, 2008 0

    the part where julian chimes sounds a little like Prince’s “1999″. I’m a fan of each of these artists (especially The Strokes), but for now I like it but I might need to let it grow on me before I LOVE it (if I ever do).

    and to the poster above, why have you lost all respect for Santogold? This isn’t a complete departure from anything she’s done before. Besides, she’s gotta pay the bills someway, since most of the folks “buzzing” about her album just downloaded that shit off Limewire.

  11. [Soma]  |   Posted on Jun 9th, 2008 0

    it is a let down, but i think it’s because i expected something as good as “say aha” or “12:51″ (no pharrell’s song because i don’t like pharrell)

  12. taylor  |   Posted on Jun 9th, 2008 0

    jules sale realmente bien!!
    quiero ver ya las demas foto…

    ByE!!

  13. This is just awful. It’s just a mess and a bunch of talented people on their D game (though Pharrell has been there for years now). I guess they took the money and saved their good stuff for their own records.

  14. ML  |   Posted on Jun 9th, 2008 0

    LOVE, LOVE, LOVE…I can’t wait to hear the remix on the dance floor. xoxo ML

  15. that song should be no longer than the 30 second TV spot.

  16. nicholas  |   Posted on Jun 9th, 2008 0

    wow thanks for the big legal mess link, thats some dope zhit

  17. Blair  |   Posted on Jun 9th, 2008 0

    Not as bad as I was expecting, yet not that great either. Good idea in theory but I think there was just too much going on. Though my instincts tell me not to hold Santi or Julian responsible.

  18. Nick Jonas (spy)  |   Posted on Jun 9th, 2008 0

    This is embarrassing, not the song or the fact that it’s on the ad, just the probable forced organization of these artists to create a decidedly alternative-leaning uhh shoe-rock (new genre?) track… I could careless about the “selling-out” part, just the fact that they’re actually making a song out of it.. Yeah I couldn’t understand a word of it either.. I’m done complaining

  19. name  |   Posted on Jun 9th, 2008 0

    I find these comments to be dissapointing because they seemed formed without hearing this song. who cares who payed for it, these artists lost their egos to create an interesting pop song. this song is good, plain and simple.

  20. historyman68  |   Posted on Jun 9th, 2008 0

    Julian’s voice sounds interesting in this sonic context… as a song, it’s meh, but as an interesting “what if?”, it’s intriguing.
    Unless he decides that the fourth Strokes album is gonna sound like this. Then… oy.

  21. That whole 3 people 4 feet thing definitly trips me out. Not a fan.

  22. MF McNutt  |   Posted on Jun 9th, 2008 0

    @name at

    Are we listening to the same song? A disjointed incongruent mess it is. There is nothing redeeming about it. It sounds like four different uninspired tracks unconvincingly mashed together. Generic lyrics that encourage “dance” and mentions of summer just seem like an obvious dull ploy to get some summertime airplay.

    I think songs for shoe companies are capable of being decent if not good. The Karen O. and Squeak E. Clean song “Hello Tomorrow” that was recorded for a Spike Jonze directed Adidas commercial while not astounding it certainly isn’t embarrassing.

    Psyop is making the video. At least that will probably be cool ?

  23. I like it.

  24. rudam  |   Posted on Jun 10th, 2008 0

    Better than I expected
    Julian Casablancas kinda ruins it, but Pharrel and Santogold sound dope! I think it’ll grow on me

  25. LOLOLOLOLOLOLOLOLOLOLOLOLOLOL, oh julian where did you go wrong.

    AFTER ROOM ON FIRE THATS WHEN!

    this is balls.

  26. I don’t know but its just ok…. it seems kinda catchy

  27. This is pretty horrible, which is a shame because Casablancas and Santogold (can’t vouch for Pharrell) have churned out some pretty good stuff on their own. Basically no redeeming features here…it’s essentially one musical idea that gets old after about eight seconds, and the rest is just clunky filler.

  28. La Femme Nica  |   Posted on Jun 10th, 2008 0

    I swear I can here Radio Ga-Ga in there…
    Not complete droppings but utterly forgettable.
    I’m joining those of the ‘meh’ disposition.

  29. La Femme Nica  |   Posted on Jun 10th, 2008 0

    I swear I can here Radio Ga-Ga in there…
    Not complete droppings but utterly forgettable.
    I’m joining those of the ‘meh’ disposition.

  30. Ric Elsworth  |   Posted on Jun 10th, 2008 0

    I think it’s an admirable risk to take putting these 3 contrasting artists together.

    Kind of agree that it belongs in a 30 sec shoe ad, but the concept of putting such different artists together is that of a good one and should be attempted more in such a ‘place safe’ music industry.

    peas

  31. ilikedit  |   Posted on Jun 10th, 2008 0

    everyone is such a “hater” its a fun song. its not a song that’ll change the world. its just a fun song. get over yourselves.

  32. meetoo  |   Posted on Jun 11th, 2008 0

    I agree… I liked it too! It’s different and a bit weird, but I think it needs a few good listens to realize that it could be fun song to hear at an outdoor summer party.

  33. Tati  |   Posted on Jun 11th, 2008 0

    I love the Julian Casablancas

  34. Miss Nikki  |   Posted on Jun 11th, 2008 0

    Sounds like an IPOD commercial… Maybe it’s that case of too much talent in one room to really bring something good together..

    Doesn’t make me want to buy shoes or the track.. aw

  35. Jack A.C Napier  |   Posted on Jun 12th, 2008 0

    This sounds great, I’m going to make a breakdance video with this song.

  36. Jack A.C Napier  |   Posted on Jun 12th, 2008 0

    This sounds great, I’m going to make a breakdance video with this song.

  37. Castafiore  |   Posted on Jun 12th, 2008 0

    A bit disapointed by the song and also by these artists selling their image…
    Pharell is not a surprise, but does Julian Casablanca need to do this ?
    And don’t forget Converse = Nike = very cheap products but a lot of money burned in marketing and these kinds of commercials…

  38. Castafiore  |   Posted on Jun 12th, 2008 0

    A bit disapointed by the song and also by these artists selling their image…
    Pharell is not a surprise, but does Julian Casablanca need to do this ?
    And don’t forget Converse = Nike = very cheap products but a lot of money burned in marketing and these kinds of commercials…

  39. SG  |   Posted on Jun 15th, 2008 0

    This song is pretty good, it just needs some getting used to.

  40. catnip  |   Posted on Jun 15th, 2008 0

    I love this song. It takes about 3 times to listen to it, and then its awesomeeee

    At first I thought it was weird, and not “strokes-like” but then I thought this is one song compiled by pharrell, santogold AND Julian. My expectations were still high though.

    However, this song doesn’t dissapoint me. I think its cool.

    :D

    Like what you like without embarrassment

  41. Brit  |   Posted on Jun 16th, 2008 0

    it was alrite, doesn’t really blow my miind though, but i still luv all of them.

  42. Catymeky  |   Posted on Jun 16th, 2008 0

    you know it lacks substance when there is just one pure riff repeated way too much!
    Wonder how imaginative……(if thats the right word) the video will be.
    I dont see why Converse need a mass advertising thing….they are the leaders in overpriced plimsoles.
    I think they work as a group- maybe its because their over shadowed by that awful riff.

  43. Pocahontas  |   Posted on Jun 21st, 2008 0

    ah Julian. Did you really have to do this?
    his voice is beautiful but it doesn’t sound good in this song. i feel like it’s because of pharrell. please please don’t let the next album sound anything remotely like this.

  44. Rimmer  |   Posted on Jun 23rd, 2008 0

    I actually hated this song when I first heard it.
    But I have to admit it really, really grew on me! Now I think it’s one helluva cool track!!
    I think it’s because the song is so multilayered. You have to hear it 10+ times before your brain starts to separate each layer.
    It’s sooo cool now, even though I was very disappointed and swore to delete the track on the first listens :)

    • Jen  |   Posted on Jul 9th, 2008 0

      this statement couldn’t be truer. i wonder how many people commented after their first listen as well. i heard it about a week ago and was so disenchanted by the whole thing (what can i say, expectations were high) that i shut the song off halfway through. now after stumbling upon the actual video and hearing the song again, and again, and again … i finally can hear all aspects, appreciate those cocky lyrics and seriously dig this song.

      awesome tune.

      and just like someone else has already said, love what you love with no shame. your taste is your own.

  45. radiotransmission  |   Posted on Jun 23rd, 2008 0

    very catchy. converse made this song for the generation it markets to: the rebellious and the wild. this song fits quite nicely, but takes a few times to listen to for you to decide wherther to love it or knock it. to me it’s like ear candy; very entartaining for a good while, then it loses it’s charm. it will most likely never live on like a rock anthem ever will. as for now, though, i give a thumbs up.

  46. rgfewvfaedsg  |   Posted on Jun 24th, 2008 0

    likewise

  47. ppf… not that bad.. but… I hope the strokes will sound just like before on the new album in 2009!

  48. Laura  |   Posted on Jun 25th, 2008 0

    You have got to be kidding me! This song is great! I admit, it does have to grow on you, but now I love it and I listen to it all day. xx

    P.S. I also love the Converse Campaign and can’t wait to see what they’ll show next.

  49. Chuck Taylor Addict  |   Posted on Jun 26th, 2008 0

    Im sensing alot of close-minded people one most likely not being able to appreciate 3 diff genre’s of artists coming together on one song.

    OF COURSE it will be a mash up of different sounds..pharrell is a producer that uses spacey like beats for his music and is pretty wealthy off of his company alone outside of being in N.E.R.D or his solo career..Then santogold who is like an upcoming M.I.A joining into with her usual out of the box but catchy aproach then julian…what were u honestly expecting… dont forget its a mash up of them… think Jay-Z and Linkin Park two totally different genres but once that put their heads the album was awesome !

    So not to take up for just pharrell or santi or julian…all u pricks that dont like the song..DONT LISTEN TO IT…but u can still buy converse :D

    - E

    P.S. No need to flame me about my comments, I have a life so you can waste yours worrying about my opinion lol

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