“Coca Cola”‘s the lead track from Brooklyn songwriter Pepi Ginsberg’s forthcoming East Is East, the ten-song followup to 2008’s Red. (You might recall, “The Waterline,” “Son.”) She’s said the new collection was inspired by wanting to discover “what the love child of Bob Dylan and Deerhoof would sound like.” Last time she passed through, we referenced Edie Brickell, Jolie Holland, and, yes, Dylan while locating “a general Beatnik feel [in] the old-NY lyricism.” She still has that voice and a certain delivery. “Coca Cola” indeed feels less vintage, but in that way that Larkin Grimm, Jack Rose (and various other Golden Apples Of the Sun bands), or Matteah Baim, etc., seem to inhabit a couple of eras at once.
Pepi Ginsberg – “Coca Cola” (MP3)
East Is East is out 2/2 via Park The Van. To get folks in the mood, a four-song digital-only Shake This EP is out now. Here’s the Gian Mazcour-directed video for the title track, a song that also appears on East Is East. It stars the Ranger$.