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“Coca Cola”’s the lead track from Brooklyn songwriter Pepi Ginsberg’s forthcoming East Is East, the ten-song followup to 2008′s Red. (You might recall, “The Waterline,” “Son.”) She’s said the new collection was inspired by wanting to discover “what the love child of Bob Dylan and Deerhoof would sound like.” Last time she passed through, we referenced Edie Brickell, Jolie Holland, and, yes, Dylan while locating “a general Beatnik feel [in] the old-NY lyricism.” She still has that voice and a certain delivery. “Coca Cola” indeed feels less vintage, but in that way that Larkin Grimm, Jack Rose (and various other Golden Apples Of the Sun bands), or Matteah Baim, etc., seem to inhabit a couple of eras at once.

East Is East is out 2/2 via Park The Van. To get folks in the mood, a four-song digital-only Shake This EP is out now. Here’s the Gian Mazcour-directed video for the title track, a song that also appears on East Is East. It stars the Ranger$.

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Comments (13)
  1. PepiPower  |   Posted on Dec 10th, 2009 0

    this is so awesome to see. I loved her album RED, but it sounds so different! Exciting!!!!!!!!!!!

  2. Ross  |   Posted on Dec 10th, 2009 0

    This reminds me of a Charlie Brown Christmas

  3. Scarbonz  |   Posted on Dec 10th, 2009 0

    Great song! Can’t wait to hear the rest of the album.

  4. ev  |   Posted on Dec 10th, 2009 0

    reminds me of Pepsi

  5. chris Haag  |   Posted on Dec 10th, 2009 0

    This girls got grooves and voice and soul to spare. I think this is going to be one of those albums that sticks to the inside of your head like a peanutbutter sandwich

  6. Kimberly  |   Posted on Dec 10th, 2009 0

    Pepsi Ginsberg…The name struck me funny…East is East is pretty good too…

  7. Ray  |   Posted on Dec 10th, 2009 0

    Cool song!

  8. GooGaJa  |   Posted on Dec 10th, 2009 0

    This video really compliments the song well – good shit!

  9. Shantelle  |   Posted on Dec 10th, 2009 0

    The video is super dope yo! Crazy cool. I think I know those kids from my days in the East Sizizizizde!!!!! ‘Til I die! song works too, reminds me of being young and CRAZAAAZZZYYYYYYYYYYYY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  10. Belle fleur  |   Posted on Dec 10th, 2009 0

    CocaCola is magical! What a poet! Love the melody love the words!!
    BelleFleur

  11. jlj  |   Posted on Dec 10th, 2009 0

    happy to see some new stuff from pepi! can’t wait for the album.

  12. joe  |   Posted on Dec 11th, 2009 0

    great songs, love the textures and melodies

  13. john  |   Posted on Dec 17th, 2009 0

    what an awesome video. love the song

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