The current crop of indie rock pinups have had their sartorial sensibilities played with by the New York Times already — a couple of times! Fashion and buzz bands are highly bloggable bedfellows: the Gray Lady analyzed artists’ fashion sense last year, and dressed them up in a bunch of haute couture this past Coachella. Now it’s Vogue’s turn to let ’em play with their look, as part of the fashion rag’s focus on major European high fashion houses rebranding, and turning over control to “emerging designers.” They are called “young lions,” these “emerging designers,” and to further illustrate the point of how young and innovative and cutting edge everything is getting, the labels’ new looks are modeled by a skinny woman (Sasha Pivovarova) who’s adorned by some recognizable props: Vampire Weekend, Beirut, MGMT, Golden Silvers, the Horrors, and Adam Green, amongst others. The bands aren’t wearing the label-duds themselves, but at the same time, they’re not not wearing the label-duds. You know? Point is, they don’t own the clothes they’re wearing here, except for maybe Ezra. That kid looks like he was born in a blazer. Anyway everybody looks great! Click to enlarge:







Head to ONTD! for style-ups of Chester French, Mika, and some more Horrors. This piece features in the January issue of U.S. Vogue. Joanna Newsom approves.

Comments (22)
  1. Is this a big deal or are you guys just trying to deflect away from the fact that you have a gigantic Coca-Cola banner at the top of your page? Oh, and there’s one, no TWO, NO THREE down the side and another one at the bottom, in case i missed the other four.

    So, what’re you gonna buy with your first million dollars?

    Damn, I’m thirsty. I could kill for a Pepsi…

    • i guess i don’t need to say that i noticed that too

    • mutorcs  |   Posted on Dec 16th, 2009 0

      fun fact, coca cola is the reason santa clause is now always wearing red, because way back in the old days they used him in an ad where his coat was the coca cola red. its also why polar bears are remembered as being white, since no one can remember what color they really were

    • I agree it is pointless to have multiple identical banner ads on the same page.
      But I don’t handle ad operations. Thank god.

      FYI — I’m pretty sure the concept of the “homepage takeover” is being readdressed soon, so hopefully it will look less ridiculous in the future.

      I prefer Patio anyway.

  2. Sasha is my favorite model since Gemma, and she seriously looks like Gemma in some of these shots. The ones with the MGMT guys are fabulous. and Zach Condon <3 MY indie rock crush.

  3. MIA is also in this issue of Vogue, I can’t wait to see her editorial.

  4. this is actually really cool. haters are gonna hate but fashion is art and it’s cool to see the crossover.

    • Chris  |   Posted on Dec 16th, 2009 0

      I agree. Music and fashion tend to go hand in hand, outside of the anti-establishment type bands that refute trends and wear dumpy clothes in an “I don’t care what I look like” type of way. I prefer the latter, but I’m not going hate on bands who are basically where they are now BECAUSE of the image they’ve created with their look. There’s a reason why Vampire Weekend and MGMT are featured in Vogue, and there’s a reason why Animal Collective’s t-shirts and hoodies style didn’t get them a spot. Does it make either side less better at what they do? No, it just means a band like Vampire Weekend is selling more than just music when they put out an album.

    • MF McNutt  |   Posted on Dec 17th, 2009 0

      Sometimes I find it difficult to choose what art I will wear before I go out. Fashion maybe the result of a creative process, but it is not art.

  5. huh  |   Posted on Dec 17th, 2009 0

    maybe if these bands care more about the music and less about how they look they would be better… but i highly doubt that

  6. a concerned and informed citizen  |   Posted on Dec 17th, 2009 0


  7. anon  |   Posted on Dec 17th, 2009 0

    it’s all in good fun. chill out kids.

  8. Rag Mama Rag  |   Posted on Dec 17th, 2009 0

    Wow holy Prince St!…things are cheap these days…Nice hair…

  9. Vogue is where genres come to die. Grunge, brit pop, all of them had a quick death after appearing within the covers of such rock n roll publications. Kudos indie rock, kudos.

  10. Cadilac(Alternate Version)  |   Posted on Dec 17th, 2009 0

    Let me guess…the pseudo Fellini movie fell short…

  11. Well the drummer of Vampire Weekend sure got gussied up.

  12. I hate to break it to you, but indie is no longer the genre only you’ve heard of. Its the future of music, and the press, and public, are gonna jump all over it. Which I don’t think is a bad thing if it gets Justin Bieber off my radio and Brittany Spears out of my magazines.

  13. White kids dressed up in over-emotive designer threads and looking generally [and generically] unaffected and bored.

    Scene it all before. Next.

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