Lana Del Rey Is The New Face Of H&M

According to H&M’s official Twitter feed, Lana Del Rey will be the face of H&M’s fall line. Women’s Wear Daily followed up with H&M creative director Donald Schneider, who said “The mood is very L.A. noir. It’s inspired by our fall collection.” Lana will also cover Tony Bennett’s “Blue Velvet” for a short film that will run during the campaign. That’s out 9/19 on hm.com. Lana’s Mulberry handbag, however, is available now. Up top is a press shot from the photographic H&M campaign shot by Inez van Lamsweerde and Vinoodh Matadin.

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Comments (6)
  1. Headline should read: “Poorly manufactured artist to represent poorly manufactured clothing line.”

  2. Logical decision.

  3. Lana Del Rey does an H&M ad for blue jeans and the world explodes. You win, Mayans.

  4. Lana Del Rey Is The New Lips of H&M

    FTFY

  5. Well, as long as she’s not making music

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