According to H&M’s official Twitter feed, Lana Del Rey will be the face of H&M’s fall line. Women’s Wear Daily followed up with H&M creative director Donald Schneider, who said “The mood is very L.A. noir. It’s inspired by our fall collection.” Lana will also cover Tony Bennett’s “Blue Velvet” for a short film that will run during the campaign. That’s out 9/19 on hm.com. Lana’s Mulberry handbag, however, is available now. Up top is a press shot from the photographic H&M campaign shot by Inez van Lamsweerde and Vinoodh Matadin.