Already the face of H&M, Jaguar announced today that Lana Del Rey will be part of the automaker’s launch of their new F-type automobile. Here’s Adrian Hallmark, Jaguar’s Global Brand Director:
The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements.
(via The Press Association)
She’ll star in advertising and a commercial in September. Please stand by for Don Draper GIFs below.