Lana Del Rey – “Ride” Video

By Tom Breihan / October 12, 2012

Last month, we heard “Ride,” the new Rick Rubin-produced ballad that serves as the single from the forthcoming Paradise Edition of Lana Del Rey’s Born To Die. And now, the song has a 10-minute mini-epic of a new video. If this even means anything, LDR herself wrote the video, and Anthony Mandler directed it. It’s a dreamlike, narratively fractured thing where LDR plays some sort of singer/biker chick/hooker character who gets involved with a succession of sketchy older dudes and who may or may not commit murder at some point in the video. Even at its extreme length, it’s a pretty enrapturing thing. Say what you will about Lana Del Rey, but she excels at this part of the game. Watch it below.

The Paradise Edition of Born To Die is out 11/13 on Interscope.