Purity Ring - "Lofticries" Video

AG Rojas (Spiritualized’s “Hey Jane,” Jack White’s “Sixteen Saltines“) takes the helm of Purity Ring’s new video for “Lofticries,” a clip that stitches together strange, somewhat chilling scenes through the eyes of several different protagonists. Watch it below.

Tour dates:

11/13 – Istanbul, Turkey @ Iksv Salon #
11/14 – Berlin, Germany @ Berghain #
11/15 – Munich, Germany @ Hansa 39 #
11/16 – Zurich, Switzerland @ Mascotte #
11/17 – Lausanne, Switzerland @ Romandie #
11/18 – Lyon, France @ Le Sonic #
11/20 – London, England @ Scala #
11/22 – Brighton, England @ The Haunt #
11/23 – Bristol, England @ Thekla #
11/24 – Manchester, England @ Sound Control #
11/26 – Leeds, England @ Hi Fi Club #
11/27 – Glasgow, Scotland @ Stereo #
11/28 – Liverpool, England @ Kazimer #
11/29 – Dublin, Ireland @ The Button Factory #
11/30 – Belfast, Northern Ireland @ Stiff Kitten #
01/10 – Montreal, Quebec @ Le National *
01/11 – New York, NY @ Webster Hall *
01/12 – New York, NY @ Webster Hall *
01/14 – Washington, DC @ 9:30 Club *
01/15 – Baltimore, MD @ Ottobar *
01/17 – Atlanta, GA @ Variety Playhouse *
01/18 – Orlando, FL @ The Social *
01/19 – Tampa, FL @ Orpheum *
01/21 – New Orleans, LA @ Maison *
01/22 – Austin, TX @ The Mohawk *
01/23 – Dallas, TX @ Granada Theatre *
01/24 – Memphis, TN @ Hi-Tone *
01/25 – Nashville, TN @ Mercy Lounge *
01/26 – Asheville, NC @ Orange Peel *
01/28 – Charlottesville, VA @ Jefferson Theater *
01/29 – Philadelphia, PA @ Union Transfer *
01/30 – Boston, MA @ Paradise *
02/01 – Toronto, Ontario @ Phoenix Concert Theatre *

# = w/ Doldrums
* = w/ Young Magic

Purity Ring is out now on 4AD.

Comments (3)
  1. Great song, silly video.

  2. I actually liked the video a lot. Quite peculiar! The song is truly awesome.

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