This is the week that the music universe finally woke up from its long holiday nap, and there were a lot of fun music videos out this week. There were so many, in fact, that I couldn’t find room for the video where Charli XCX, dressed like a post-candy raver, shoots machine guns, and that video is pretty much right up my alley. So the five below, I assure you, are worth your time. Including the Ke$ha one. The five picks are below.
5. Ke$ha – “C’Mon” (Dir. Darren Craig)
Unemployment might not be such a big problem in this country if Ke$ha’s mob of horny furry hoodlums showed up in their Mystery Machine every time someone found herself without work. I figure there’s at least a 60% chance that Wayne Coyne is one of the guys in the animal costumes.
4. Mac DeMarco – “Dreamin’” (Dir. Jason Harvey)
Perhaps this should not surprise us, but Mac DeMarco makes an extremely convincing deranged dirtbag. If this career in indie rock doesn’t pan out, he may find his true calling by wandering through dilapidated exurban woods in slime-drenched 17th century finery. There has to be a market for that, right?
3. Kyary Pamyu Pamyu – “Furisodation” (Dir. ?)
The people of Japan, it seems, will not let South Korean’s booming pop industry out-weird them on the music video front. I doubt that this will lead to a think-piece boom or a billion YouTube hits, but the euphoric confusion I felt watching this for the first time reminded me of “Gangnam Style.” Also, I’m pretty sure this is what Kanye West was going for with the dinner scene of his “Runaway” short film.
2. The Child Of Lov – “Give Me” (Dir. Focus Creeps)
This video’s scenes of revelry mirror the ones we’ve seen in a million other videos, with a crucial distinction: The people in this video look like actual human beings, not music video ciphers. There’s not a tiny bit of central casting in here; instead, it actually appears to be a mob of people, beautifully shot verite style, cutting loose at the end of a long week. It’s inspirational like that.
1. Foxygen – “San Francisco” (Dir. Cameron Dutra)
If you’re a new band on the verge of getting a whole lot of attention, this is how you make a music video: Put serious care into wardrobe and shot composition, figure out exactly what aesthetic you want to project, make sure that even the slowest viewer can figure out exactly what you’re about within 30 seconds. If music videos could still make stars, this would be a star-making video. It still might be one.