Factory Floor - "Fall Back" video

The London dance trio Factory Floor, in fusing harsh and primitive house music to postpunk atmospherics, have figured out a way to turn nine-minute songs into gripping, kinetic things. But their videos generally aren’t quite as gripping. Case in point: The video for the excellent new single “Fall Back,” which is eight and a half minutes of a girl striking glamorous poses for a camera while shapes swirl in front of her. I don’t get it. Song rules, though. Watch it below.

The “Fall Back” 12″ single is out 1/15 on DFA.

Comments (4)
  1. I appreciate that they were just like, “Fuck it, put a hot girl up there for eight minutes.”

  2. it’s just SUCH a jam

  3. It is like they took some club video loop that might be playing on a video wall while the DJ was spinning and then said hey, WE HAVE OUR VIDEO. Let’s take the leftover budget and go zorbing!

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