Earlier this month, Trent Reznor’s How to destroy angels_ project announced the impending release of Welcome oblivion, their first-ever full-length. And today, we get our first taste of it. “How long?” is an oddly catchy bleep-rock single, probably the most immediately accessible thing Reznor’s done in years. The song’s video, however, is a little more forbidding; it follows a warpainted, glowing-eyed wraith as he surveys a dessicated landscape and treats visitors about the way you’d imagine. The London art collective Shynola directs; watch it and download the song below.
Welcome oblivion is out 3/5 on Columbia.