I’m not sure it’s possible to steal Kanye West’s thunder at this point, but if it is, his buddy Jay-Z just did it. Just as last night’s NBA Finals game was going into halftime, Samsung aired a three-minute commercial that centered entirely around Jay and some famous friends at work in the studio. The commercial doubled as an announcement that Jay has a new album called Magna Carta Holy Grail, his first solo effort since 2009’s Blueprint 3, coming in a couple of weeks. Jay and Samsung are giving the album away free, three days early, to anyone who downloads a Samsung Galaxy app.
The commercial, which you can view below, almost works as a sequel to the studio scenes in Jay’s concert/Black Album documentary Fade To Black. It shows Jay working with Timbaland, with Pharrell, with Swizz Beatz, and with a magnificently reclined Rick Rubin, all of them seemingly in the same room at the same time. In the video, you can hear bits of music and see Jay in something like his fabled Rain Man writing-trance state. Watch it below.
The Samsung app is up for download 6/24, and Jay will release the album to Galaxy user 7/4. The rest of us will get it 7/7. Details here.