In 2013, you could build an entire “mysterious” press campaign featuring an internet countdown in order to reveal the promotional asset that is your next album’s release info. (You are Pearl Jam.) OR in 2013, you could reply to a fan’s tweet with this:

@fifferwright Thanks. Our new album will be out October 29th. pic.twitter.com/CAgYucvimo

— Arcade Fire (@arcadefire) July 12, 2013

Who are you? (You are who, who you are.)