Making up for all of the subtlety and down-to-earth directness, Arcade Fire are going hard now with all of the promotions for their new album. This morning we got an ambitious new music video, and now there’s a teaser from the Creators Project for something else related to the new music. Featuring people walking through crowds in full fabric body suits (even faces are covered) and reflective pieces all over them with boom boxes playing music. Occasionally there are glances of the “Reflektor” symbol we’ve been seeing all over the internet. Perhaps this will all make more sense at 9PM tonight, when the band is planning to release Anton Corbijn’s video for the single. Watch below.
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