Drake’s very good new album Nothing Was The Same is out next week, and he’s celebrating its impending arrival by giving away free shit to people who will then advertise the album on their persons. It’s generosity, and it’s also a canny marketing strategy, which means it’s a very Drake thing to do. At these three pop-up shops — 158 Rivington Street in New York, 507 N. Fairfax in Los Angeles, 1000 Queen Street West in Toronto — you’ll be able to get free October’s Very Own clothing. It’s only open today, as the OVO website points out. Better take a long lunch and get on the train now.
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