Arcade Fire, Lady Gaga, Eminem To Play 1st YouTube Music Awards
Given the way people actually watch music videos these days, or even the way they straight-up listen to music, a YouTube Music Awards show makes way more sense than, say, the continued existence of the MTV Video Music Awards. And this fall, the website will kick off its first-ever annual awards show. As Billboard reports, the people at YouTube have tapped Spike Jonze, arguably the greatest music-video director ever, to be the show’s creative director, which strikes me as a very smart decision. Actor and former Phantom Planet drummer Jason Schwartzman will host the show, and the list of performers will include Arcade Fire, Lady Gaga, and Eminem. Check out a preview video below.
The 90-minute show goes down 11/3 at New York’s Pier 36, and we’ll presumably learn about the live webcast soon.