If we can infer much from the album trailer, the Static in Cults’ upcoming album seems to denote the grayscale fuzz of old-fashioned TVs with rabbit ear problems. The visuals for pre-release single “High Road” seem to affirm that reading. Its color palette is stark black-and-white, and among the first images coming at you “Seven Nation Army“-style is a Paisley-patterned TV set with grainy reception. In keeping with the retro theme, there’s also a Mad Men-style falling silhouette. It’s a quite stylish pastiche, and you can watch it below.
Static is out 10/15 on Columbia. When you pre-order it on iTunes, you get to download “High Road” instantly.