Watch Kanye Discuss God, Kim, And His Failed Gap Collaboration In Another Radio Interview
A Kanye West interview used to be a rare treat — his chat with The New York Times earlier this year was his first major sitdown in five years — but this Yeezus promotional cycle has spurred on not only a revival of Kanye as a touring artist but Kanye as an artist who talks to the press (Kris Jenner, Zane Lowe, and Jimmy Kimmel included). And as with the Yeezus tour, Kanye has been using his interviews to go big. Also like the new touring production, Kanye’s latest interview involves Jesus. He sat down with San Francisco radio station 99.7 NOW on Monday — just before proposing to Kim Kardashian, apparently — to discuss God, fashion design, and other subjects allegedly related to saving the world. Revealing a failed collaboration with the Gap, Kanye says:
“I went to the Gap and I said ‘Lemme try to do something’ and I couldn’t get past the politics. And I’m like ‘I’m telling you, I got it. I know it. I can do it. Gimme a shot.’ Our first night [on the Yeezus Tour] we sold $83,000 in tour merch. Imagine if you take these thoughts and connect it with a corporation like the Gap.”
Watch the whole interview in multiple parts below.
Yeezus is out now via Def Jam/Roc-A-Fella, maybe you’ve heard?