Pharrell

The year of Pharrell is coming to an end, but not without this pretty huge finish. “Happy,” a song from the Despicable Me 2 soundtrack, has been made into what’s billed as the world’s first 24-hour music video. It’s a huge, happy, dance-y, smile-y adventure of a thing with cameos from Jamie Fox, Steve Carrell, Tyler, the Creator, Earl Sweatshirt, Jimmy Kimmel, and Magic Johnson, but better yet it just features a lot of normal folks having a good time. Directed by the We Are From L.A. group, the camera only cuts during occasional moments to focus on the ground or sky, making edits really subtle (kind of like what Hitchcock did in Rope) and giving it this really seamless flow over the day it takes to watch. And if 24 hours isn’t enough, it also ends right where it starts, Finnegan’s Wake style, so you could technically watch the video in an endless loop. Watch a 4-hour clip below, but the curious should check out the video 24-hour song.

Comments (4)
  1. I don’t think they expect you to watch the whole 24 hours. It looks like they’ve synched it up to the time of day, so depending on what time you watch it, the video will be daytime or nighttime accordingly.

    Of course you can fast forward to any part you want, but it’s pretty crazy to think this video will be on the Internet, constantly going, forever? Or is that how the Internet works anyway?

    I guess you could throw this on at a party and entertain the drunks at least one time in the future.

  2. Pharrell is one creative dude.

    Happy is a great song too.

  3. The link doesn’t work. I CALLED OUT SICK FROM WORK FOR THIS DAMN IT!

  4. After watching samples for a while (let’s call it one-48th of the running time), I’ve already noticed two trends:

    1. Jean shorts are apparently back in for women. VERY back in.

    2. I’m not sure how I feel about people dancing to a song about being happy while passing actual homeless people. (There seem to be actual homeless people dancing in at least a couple of places, but that doesn’t make the dilemma any easier.)

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