Every year, the BBC presents a list of artists who won’t necessarily be the best artists of the next year but who, the network predicts, will be the most successful, the most listened-to. As predictors go, their track record isn’t bad. HAIM won last year; Adele and Jessie J have won previous years. And this year’s just-unveiled list features plenty of artists who should be familiar to Stereogum readers — Chance The Rapper, FKA twigs, Kelela, Sampha, Sam Smith, Chlöe Howl — as well as plenty of others who I’ve never heard of. Below, check out the list, as well as the BBC’s video that quickly introduces all of the artists.
This year’s longlist:
Chance The Rapper
Say Lou Lou
The BBC will announce a winner 1/10.