Jay-Z & Beyoncé

Today is Jay Z’s 44th birthday, and last night, he posted a note on his Life + Times website claiming that he and his wife Beyoncé are making a life change, at least temporarily: They’re going fully vegan for 22 days. It would be pretty amazing if they’d come to this change of heart because they’d been reading all the stuff Morrissey’s been writing lately, but no: the physiologist and Jay buddy Marco Borges has an initiative called the 22Days Project, based around the idea that 22 days are all you need to break a particular habit. Below, read Jay’s note and watch Jay rapping about what he’ll be missing.

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Best of luck and health!

P.S. B is also joining me.

I will let my friend Marco explain the benefits of a plant based diet here.

(via Life + Times)

Now let’s all anticipate the moment Jay jumps into the Grimes debate.

Tags: ,  
Comments (11)
  1. Let’s just copy and paste the entire comment section from the Grimes vegan debacle to save ourselves some time.

  2. Im confused. It sounds like he’s only going to be really committed to this for 22 days, then he’s gonna only keep doing it if it’s easy. Which would mean there is a very real possibility that he is going to shit all over his friends theory when he has a big mac after 30 days.

    • I think he’s trying to break the habit of eating meat or animal products at probably nearly every meal. This will hopefully break him of that habit. I don’t think eating animal products after this is over is disproving anything.

      My guess is his last colonoscopy didn’t go too well and he’s trying to avoid having to eat metamucil every day for the rest of his life just to keep things moving.

      It’s a better thing to put into the public arena to start conversation than complaining about the fashion world not taking him seriously enough imo.

    • Or he’s going to see if he enjoys it and he feels like he wants to continue on that path.

      I don’t see what the big problem vegans have (not saying you fall into this group at all, kilgore, just generalizing here) with people who do things like this. I guess it’s because they don’t have the same instant reaction like they did or maybe because they actually think about returning to eating meat but every time someone does something like it seems like vegans’ fangs come out hardcore.

    • What Adam said. Any attempt to stop global consumption of meat will NEVER go down as long as I have a say in things.

      If super animal-lovers want to be practical about saving their delicious friends then they are going to need to convince people like me to reduce my regular consumption of meat without committing reductio ad hitlerum the next time I walk into McDonalds.

      It’s funny how the one thing vegans hate more than normal dieters are people who are typically avoiding meat but decide to cheat sometimes. It suggests that some people are more interested in maintaining some “pure” idea of the moniker as opposed to a commitment to the reduction of animal cruelty.

  3. Can someone explain to me the cryptic, da vinci code logic of this assertion:

    “There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4)”

    Is numerology logic really this weak? Does Jay-Z know what “serendipitous” means? What is happening in this world? Typical diet habits are spiraling out of control at an alarming rate (see: Grimes), soon we’ll hear a story leaked about Morrissey’s secret cheeseburger addiction and Kanye West will stop liking fish sticks.

    • As an amateur Wu-Tang / Boards of Canada Numerologist let me explain.

      First off, it’s a stretch for him to draw that comparison.

      If he’s going to add 22 together, he needs to add 44 together. 8 is a multiple of 4 so there is at least a pattern, but I wouldn’t call that a spiritual alignment.

      In The Wu-Tang Manual, RZA breaks down what the Supreme Numbers mean. Here is the section for ’8′ :

      “8 = Build. Eight is build because God builds everything. Even the word God itself – G-O-D – you take those letters and add it up, you get eight. 7-15-4. And to build means to add on to life. And when you build positively, you take away from negativity.”

      That’s right, you add up words too. Anyway, him being 44 could be interpreted as a spiritual age on its own.

      So maybe he’s building Veganism onto his life because he’s a God.

      Or something.

  4. i admire his tenacity to change his eating habits, even if his reasoning is a little bizarre. the 44th birthday 2+2=4 thing is pretty ridiculous.

    this kind of experiment isn’t really something that hasn’t been done before. for anyone who might be even a little interested in why or how people decide to become vegan, the documentary vegucated shows what happens when 3 people agree to go vegan for 6 weeks. it’s on netflix.

  5. Add this to the list of things I don’t care about

  6. I’ve been on a only chicken, seafood, and vegetable diet since the week after Bonnaroo and I still think about pizza and cookies ALL DAY SON though maybe that isn’t that much of a knock on the theory because I was never in the mindset that this is a permanent thing, I always saw an end point so it was much less likely for my tastes to just change when I wasn’t trying to make them. In the same vain though while the ending of Jay Z’s 22 days is much more ambiguous than mine because he doesn’t know what exactly he’s going to do once it ends the fact that he doesn’t have a clear goal also makes it challenging to evaluate the 22 day theory.

Leave a Reply

You must be logged in to post, reply to, or rate a comment.

%s1 / %s2