Lou Reed Zik headphones

We’ve mentioned several times that Lou Reed’s last public act before his death was that glowing review of Yeezus. His last filmed interview, though, was part of an ad campaign for Parrot Zik headphones. As Parrot CEO Henri Seydoux explains:

A few months ago, I asked Lou Reed for his opinion. He told me that the headphones were well tuned for classical music but not for rock. And he told me he could help. So on September 30th, 2013, I travelled to his studio in New York; it would be the last time I would see him.

In the resulting commercial/teaser video below, Reed offers a few big-picture observations about the nature of recorded sound, such as “Hip-hop has thunderous bass, and so does Beethoven.” It’s not super revelatory, but it’s nice to hear the man speak one last time. Watch it below.

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Comments (5)
  1. Dear heaven.

  2. I will always remember Lou Reed from his ads.

  3. The full interview links at the end of the teaser in the recommendations. http://youtu.be/4giZwTxmeP4

  4. It’s just such bad timing…I mean, I’m sure the endorsement deal was signed and the ads were scheduled to go live…but yikes…

  5. This has been a fortnight of ominously timed advertising: Fast 6 on DVD, the Mandela biopic, and this headphone advert. In comparison to the other two, at least this ad was in place and filmed and from what I can tell, withheld for a month, whereas the other two (Fast 6 & Mandela) were promoted within a week’s time of the deaths related to them. Still prickly as all get out. But that’s the record business & entertainment for you, especially since the 90s it seems, especially music. Within a month of a death expect a new record, unless the rights are tied up.

    Also, I linked the full interview above because his answers to their questions are far more elegant and verbose than the clips and statements taken out of context in the above add and summation. It paints Lou Reed in a much better light as far as his take on sound and music, and shows a bit of him a person that is a more fitting memory. It plays like a conversation less than as an ad. If you’re going to watch something, watch that instead of this chop-shop version of a it.

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