So Oreos is introducing some new flavors beyond just the original cream and the crack-level-addictive mint: Cookie Dough and Marshmallow Crispy. If anyone can sell the idea, it’s Tegan And Sara in full-on synthpop overdrive. The Canadian duo haven’t just licensed a song for the new Oreo commercial, set to debut during this Sunday’s Grammy telecast, as Billboard reports. They’ve recorded a full-on old-school commercial jingle — one that, against odds, would probably fit just fine on their very good 2013 album Hearttrob. Watch the ad below.
(via USA Today)
The song was written by copywriters at Oreo’s ad agency with Tegan And Sara in mind. They follow previous “Wonderfilled” singers Kacey Musgraves, Chiddy Bang, and Owl City.
If you are appalled by this turn of events, I understand, but perhaps consult the great Jessica Hopper’s article about how selling out saved indie rock. The Quin sisters are prominently featured.