EMA – “So Blonde” Video

By Tom Breihan / February 25, 2014 - 11:10 am

This spring, the former Gowns leader Erika M. Anderson will give us The Future’s Void, her second album as EMA, and you should be excited. The searing industrial-influenced first single “Satellites” was the sort of song that demands your attention, and “So Blonde,” the searching fuzz-rocker she’s just shared, hits just as hard, though it does it in some very different ways. I can’t remember the last time I heard anyone combine soul-nourishing guitar swoops with discomfitingly incisive lyrics like this, but it damn sure wasn’t this decade. In the song’s video, from director Vice Cooler, Anderson lounges with the cool kids on California’s Venice Beach, while Molly Soda’s animated gifs clutter up the landscape. Watch it below.

The Future’s Void is out 4/8 on Matador.