Jimmy Kimmel At SXSW

Back in the days of The Man Show, Jimmy Kimmel and Adam Carolla did a bit in which they got people to sign a petition to end women’s suffrage, without explaining that that it’s just a bad-sounding word for the right to vote. Kimmel brought the joke back in a less mean way by interviewing people about fake bands at Coachella last year, and this week he did the bit again in Austin. As an event once geared around breaking unknown artists, and now just an unmanageable clusterfuck of branding and drinking, SXSW might be the ideal place to screw with people in this way. Watch concertgoers act like they’ve heard the made-up bands they’re being asked about.

In the defense of these poor folks, when this happened at Coachella many people claimed it was faked, with the imaginary band names being dubbed in in post-production. It would not be the first time Jimmy Kimmel lied for comedy.

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Comments (6)
  1. You know, I saw the Coachella one and my initial thought was “OMG how dumb LOLZ” and thought the same thing when I started watching this one.

    But then I wondered, would I do the same thing? If a camera were in my face at an event that’s supposed to be promoting the hottest rising acts, wouldn’t I maybe feel a little pressure to not admit that I didn’t know what the hell this person was talking about? I’m just legitimately curious about how I would react if some “newscaster” was was asking me so assuredly about a band that I’d think in my head I should have heard of. I’d like to think I’d do the thing that makes sense and say “Never heard of them.” But I’m not 100% sure.

    ANYWAY thanks Jimmy Kimmel for that exercise in introspection.

    • I know what you mean. especially since I do the same thing on a smaller scale all the time. For instance using phrases like “yeah I’ve heard of them, but haven’t really listened to them much” which really means “I’ve seen their name on the internet”

    • There’s over 2,000 bands at this event. It simply isn’t possible to hear everything before the event, and if you have been vigilant about keeping up on music throughout the year, what does it matter if you don’t know something? Music matters on a personal level, and the sad truth is that, even with the power of the internet at their fingertips, the general population has very limited knowledge of things outside the top 40. The only real reason to feel embarrassed about not knowing some band is if you have been making zero effort to remain culturally aware. In my life, I have actually met people who knew nothing about the Simpsons, Seinfeld, and the Beatles. They should be ashamed.

  2. I heard that it was established that these interviews are totally fake. Like they will go up and ask them “are you excited to see vampire weekend, Lykke li, arcade fire” and then they will redub it in post to sound like they are asking about some made up band to show how dumb and vain people are. Pretty sneaky Jimmy.

  3. lol. I love it. Seems pretty legit this go around, with the people repeating the names of bands.

    I’ll have to check out this Willie Nelson Mandella.

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