The Black Keys - Turn Blue announcement

The Black Keys just announced the details of their new album the only way you really can do such a thing in this age of social media — via Mike Tyson’s Twitter:

It’s a solid strategy! Iron Mike has 4.1 million followers, while the Black Keys have only 608,000! Anyway, per the Twitter update (and its accompanying video), the album will be called Turn Blue and it’s out on 5/13. It will be preceded by at least one single, “Fever,” which is due next Monday. The video is a weird-as-fuck infomercial with the warped quality of a decades-old VHS cassette. Watch it.

Comments (6)
  1. Remember when Robert Plant said that if they were to ever do “backward masking” the message would be “buy more records”?

    Well, this…um…hold on a second. I have the uncontrollable urge to pull out my credit card…

    • If I’m not mistaken Robert Plant also once said he wanted to play bass in the Black Keys. Coincidence?

  2. Yes.

  3. Holy shit, I can feel that dude in my penis.

  4. Awesome news! Brothers and El Camino were both really great records, I’m sure this’ll follow suit.

    • Considering “Tighten Up” and “Lonely Boy” were the lead off singles from those two albums, “Fever” is gonna have high expectations to live up to. The Keys have been pretty consistently good/great though so I’m not worried.

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