The Black Keys just announced the details of their new album the only way you really can do such a thing in this age of social media — via Mike Tyson’s Twitter:

Turn Blue http://t.co/N7SaVjl1eD

— Mike Tyson (@MikeTyson) March 21, 2014

It’s a solid strategy! Iron Mike has 4.1 million followers, while the Black Keys have only 608,000! Anyway, per the Twitter update (and its accompanying video), the album will be called Turn Blue and it’s out on 5/13. It will be preceded by at least one single, “Fever,” which is due next Monday. The video is a weird-as-fuck infomercial with the warped quality of a decades-old VHS cassette. Watch it.