Bavaria Radler commercial

Conspiracy theorists have long speculated that dead celebrities like Elvis Presley and Tupac Shakur are actually alive and well — living in luxury on a secluded desert isle, perhaps? And while such ideas might play as harmless whimsical fantasy in a vacuum, recreating them in service of selling beer seems more than a little crass — particularly when some of the celebs were so actively trying not to sell out, and especially if the execution is less than stellar. Alas, Bavaria Radler learned nothing from the great Doc Martens debacle of ’07. The Dutch beer company’s new spot depicts Elvis, Tupac, Marilyn Monroe, Bruce Lee, John Lennon, and Kurt Cobain alive, well, and enjoying many delicious swigs of Bavaria together on a deserted island somewhere. Marilyn rubs suntan lotion on Pac’s stomach. Lee uses martial arts to knock down a tree and shield himself from a passing ship. Lennon — who barely even looks like Lennon, let’s be honest — greets the bartender as Jude, as if he would ever pay tribute to one of Paul’s sentimental anthems with a straight face. Altogether it’s a mess that does dishonor to all involved, so hatewatch it below and save your heartiest ridicule for the comments section.


(via Dangerous Minds)

Looking forward to seeing what Courtney and Yoko have to say.

Comments (16)
  1. Seeing Marilyn Monroe’s skirt blow up makes Kurt want to vomit?

  2. It’s hideous. I actually like it!

  3. no worse than Nike using Revolution years ago

  4. Is it bad that it actually put a smile on my face? I know we’re all supposed to hate it cause like, pop icons are sacred, but whatever it’s fun and well-executed.

  5. This is the best commercial I’ve seen in years. I think the writers at Stereogum are predisposed to disliking anything that’s actually cool or creative.

  6. I like it too. And I like that Kurt’s fiddling around with a Jaguar, and a color that he actually played on. And that he’s hanging out with John, who he always said was far and away his favourite Beatle.

    • But at the same time “while such ideas might play as harmless whimsical fantasy in a vacuum, recreating them in service of selling beer seems more than a little crass — particularly when some of the celebs were so actively trying not to sell out” it’s pretty difficult to disagree with this well made point. The purpose of this thing is to sell beer with lemonade in it… beer with lemonade in it.

  7. I like to think about the possibility of this group being really into disco. It could have been worse, Tupac could have been some super aryan dutch guy in black face annnnnd for the most part they all look pretty healthy for their age. It’s kind of sad that they’d all wanted to leave their loved ones behind like that. Also my two theories for Jude are that she was kid napped or that she is an offspring of two of the island in habitants.

    • Third possibility Jude comes from a family who has been kidnapping the culturally significant icons from society for generations and generations.

  8. even if the execution of this wasn’t exactly perfect, it’s kind of a creative idea for a commercial.

    and i really wonder how tasteless or “bad” this commercial really is. people began fucking with the elvis legacy almost immediately after his death. how much longer are we supposed to wait for kurt/tupac?

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