Every year hard-working people pay hundreds of dollars to attend Coachella while journalists like myself get to go for free. (Hey, I’m hard-working too!) But even my free ride looks unglamorous compared to the deal some celebrities are getting to be seen at the fest. According to The New York Daily News, there’s a competitive market of celebs looking to link with corporate sponsors. Here are all the dirty details:
Lea Michele will earn a cool $20,000 from Lacoste to wear its clothes while she rocks out to headliners OutKast, Muse and Arcade Fire, while Vanessa Hudgens is being paid $15,000 by McDonald’s to hit the festival. Some stars are still looking for companies to pony up the cash in exchange for plugging their products. We hear Aaron Paul is asking for $15,000 and at least 2 VIP passes, while Kate Bosworth is demanding double that. Joe Jonas is seeking somewhere under $20,000, while British fashion blogger Louise Roe wants $5,000 and three tickets.
Maybe this is because I’m a Breaking Bad fan who knows nothing about fashion, but it seems like Aaron Paul is worth at least as much as Kate Bosworth if you’re a clothing company trying to attract attention to your brand or whatever. I know beautiful women tend to attract the most eyeballs, but surely you’ve seen this guy ham it up in a crowd? He’s a walking high-five. Some CFO needs to pay Jesse Pinkman to go to Coachella already, if only so he can eagerly pose for a photo with yours truly.
Or Paul could just, you know, buy a ticket. w/e.