“Country Kills” was the first single from the upcoming Popstrangers album Fortuna, and now it’s the project’s first video too. The London-based Kiwis tapped Mazes member Conan Roberts to direct, and he describes the visuals as such: “The video was inspired by a lot of collage artists, colour printed pages during the 1970’s, how cool people playing in bands look in B&W and my good buddy Royal Limp’s tumblr page.” Adam Page of Popstrangers adds this:
We’ve known Conan via email for a while now. He plays bass in the London band Mazes, and also runs a small bedroom label called Italian Beach Babes. When it came time to make a video it was natural for us to ask him. He makes a lot of videos for his own band, and has also worked with micachu and the shapes, cheatahs, Male Bonding etc. We really liked the idea of the picture in picture concept, and felt it worked with aesthetic of the song, and album as a whole.
As Page’s comments suggest, Roberts has created a simple, direct clip that matches the song’s immediacy and approachability. It has chorus for days, and it looks pretty, so watch.
Fortuna is out 5/27 via Carpark.