The young Richmond, California rapper Iamsu! occupies an interesting place in the California rap ecosystem: He’s a tremendously influential figure and a cult success, someone who shows up on a ton of other people’s hit songs but who can’t seem to make one himself. His latest attempt to chance this status is “Only That Real,” his clipped and catchy new single with out-of-town guest 2 Chainz and his HBK Gang crewmate Sage The Gemini. The track’s new video, from director Alex Nazari, should help matters. It makes Iamsu!’s Richmond look like a deeply fun place to hang out, even with all the animated monsters and aliens and slime everywhere. Watch it below.
(via MTV Jams)
Iamsu!’s album Sincerely Yours should be coming soon.