Paul Weller - "Brand New Toy" video

The always-sharp Brit-rock lifer (and former Jam and Style Council frontman) Paul Weller released a new single called “Brand New Toy” on Record Store Day. It’s a clean, bouncy power-pop number, and in its new Joe Connor-directed video, Weller and his backing band casually knock the song out while the camera makes it look like they’re part of a huge kaleidoscope. Enjoy it while you can because Weller is done with this Record Store Day business. In a post on his website, Weller brings up the common complaints that everyday fans, including some who’d lined up for hours, couldn’t get the single because predatory types had bought up all the copies and were selling them on eBay before RSD even started. Well claims he won’t be participating in Record Store Day again. Check out the video and the note from Weller below.

Weller writes:

This is a message to all the fans who couldn’t get the new vinyl single on Record Store Day and/or paid a lot of money for a copy on eBay.

I agree with all of you who have sent messages expressing your anger and disappointment at the exploitation of these “limited editions” by touts.

Apart from making the record, the rest has very little to do with me but I am disheartened by the whole thing and unfortunately I won’t be taking part in Record Store Day again.

It’s such a shame because as you know I am a big supporter of independent record stores but the greedy touts making a fast buck off genuine fans is disgusting and goes against the whole philosophy of RSD.

There were copies of my single on eBay the day before Record Store Day and I’ve heard stories of people queuing outside their local record shop only to be told there were none left at opening time!

It only takes a few to spoil a wonderful concept for everyone else. Shame on those touts.

Don’t support their trade and don’t let them use Record Store Day to ruin the very thing it’s designed to support.

Onwards. PW

PS. I’d like to say thank you for all the positive, supportive comments on our privacy case recently. Bless ya.

(via Weller’s website)

Fuckin’ touts. “Brand New Toy” will also appear on the Weller collection More Modern Classics, out 6/2.

Comments (10)
  1. What’s a Brit-rock liver? :-P

  2. The answer to this is very simple; make more of them. If the releases are selling out, supply is not meeting demand. Press 2000, or 5000 (or whatever), instead of a 1000. As sales on RSD keep increasing that’s where we’re heading anyway. Sure, some things won’t sell as well, but that’s always the case. Most of the RSD releases fly right out the door. Those that don’t just become a non-RSD exclusive and get sold eventually anyway.

    • The only problem with that is that if it’s done with every RSD release then RSD will cease to be anything special and it will just be another day at record stores (read: unprofitable). The scarcity is part of what makes RSD an “event.” They need to find a way to walk the line between making something feel special with limited releases and printing enough things so that “touts” can’t make huge profits by flipping the records.

      • We’re basically saying the same thing. RSD isn’t the event it was to begin with anyway. It’s now been embraced by labels of every size, is done on a MASSIVE scale compared to its beginnings, and is done two days a year. I agree they can’t push the pressing numbers to the point that people lose interest, but there are certainly many releases where the number could be much higher. It’s definitely a balancing act, walking that line. But I do believe its the future of the event. And in truth, the numbers we’re talking about are still very, very small. The Frozen soundtrack sold 230,000 copies the week of Easter. I wonder if 230,000 pieces of vinyl were sold in total on RSD.

  3. “touts”

  4. Also, while Weller’s sentiment is nice, he’s kind of missing the point. Somebody purchased the piece of music they’re flipping. The record store that sold it still made money.

    • Unless he truly believes the stores are selling the releases themselves, which I don’t. Not en mass, anyway.

  5. Now let’s do the whole thing, just cancel RSD and let artist release limited edition whenever they want. At least it’s gonna get attention from music fans and not greedy re-sellers.

    Cause if we gotta have a RSD full of people never buying music and just there to get limited editions (often just shitty reissues or fancy picture disc of the same album that cost 5$ on sale, or just the single of the next album of an artist who wouldn’t make it limited edition if RSD didn’t exist), like the people I saw this year in the two record stores I went to, then what’s the point.

    Or just make a RSD without any limited edition releases. At least people will come to celebrate record stores, not celebrate getting the most limited editions of the day, cause they ran between places to then show off on facebook/instagram/twitter (or worst, just sell what they don’t care about on Ebay). All in all, it’s difficult to deny Record Store Day is becoming the exact opposite of that it wanted to be: a day where people don’t care so much about the record stores than their little collections, a christmas for re-sellers, and for the record stores owners I know, kind of a sad day, seeing those people won’t come back until next day.

  6. I understand the frustration. Personally, I’d never sell or buy an RSD release on ebay out principle.
    I’d like to point out that not everyone’s experience is defined by exlcusive releases or ruined by the “touts” who flip the records. I picked up a couple “exclusive” RSD releases and even more non exclusive releases. I talked with a few strangers about music and what motivates them to come out on record store day. For an even longer amount of time, I talked to my local shop’s owner about pressing plants and quality, the evolution of 45s, and which his favorite records of the moments were. To me, it was a celebration of music, a celebration of shopping locally and from independent sellers, and a time to connect with my neighbors on a shared interest: the love of music.

    I don’t need Record Store Day and I certainly don’t need exclusive RSD releases. Touts be damned, but I like that it takes an ordinary day in April and dedicates/celebrates it in the name of music.

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