Riff Raff - "How To Be The Man" video

Texas rap absurdist Riff Raff has been talking up Neon Icon, his for-real debut album, for what feels like years, and the album finally has a firm release date. It’s out next month, and it’ll have appearances from people like Amber Coffman, Childish Gambino, Mac Miller, Slim Thug, and Paul Wall. To celebrate, Riff just shared the brand-new video for “How To Be The Man,” the DJ Mustard-produced single that he dropped last year. The clip plays like a higher-budget version of Riff’s usual ball-out YouTube videos, and it finds Riff spending quality time with a quartet of models and a classroom full of adorable kids. Check it out below.

Neon Icon is out 6/24 on Mad Decent.

Comments (6)
  1. Sexy dressed women hanging out with cute children.

    That’s got to be a rap video first.

  2. Enthusiasm of kid at 2:40 makes it worth it. Nobody needs to show him how to be the boss!

  3. I want to like Riff Raff. Someone make him sicker beats. OWWWOOOOOOO!

  4. I like this so much more than I know I should.

  5. His album being pushed back so often has really killed any enthusiasm I (and I presume many people) had for this project.

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