The Roots - "Never" video

The Roots’ new album …And Then You Shoot Your Cousin is a conceptual art-rap affair, made without any real concern for the marketplace, and so it’s not much of a surprise that their latest music videos are conceptual allegory-type deals. They’ve already unveiled a stop-motion clip for “Understand.” And though the video for “Never,” the song that the band memorably performed on The Tonight Show last month, is live-action, it’s not the sort of thing where the band shows up to mime out the song. Instead, the video follows a young man as he tries to escape a desolate city block, while faceless ghouls pursue him. Watch it below.

…And Then You Shoot Your Cousin is out now on Def Jam.

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