Last year, the Canadian producer Ryan Hemsworth released his official debut album Guilt Trips, a gorgeous piece of work that flitted casually among genres but kept a mood running throughout. You can also see some of that mood at work in his video for “One For Me,” a collaboration with the ascendent R&B singer Tinashe. With the video, director Martin C. Pariseau documents a glamorous sort of life, filming Hemsworth checking into fancy hotels and driving a Lamborghini through Montreal and taking off in a helicopter. But Hemsworth and Pariseau went into it with the intention of making “the most boring music video of 2014,” and the clip focuses on the mundanities of that life: The everpresent laptops and smartphones, the isolation in eating room service food constantly. It’s too prettily filmed to be for-real boring, but it’s an interesting glimpse into a world that’s not as exciting as it makes itself out to be. Watch the video and read some words about it from Hemsworth and Pariseau below.
Martin approached me about making “the most boring video for 2014.” At this point in my life, I realized it would be a great thing to do because the Super Cool DJ lifestyle is one associated with being the life of the party and never having a dull moment. The truth is that it’s mostly made up of moments waiting around and hanging out by yourself. The track itself is already about walking through the middle of a crowd feeling alone. So driving around Montreal in a Lamborghini yawning felt like a good way of showing how awesome and equally solitary it can get sometimes.
I’ve been looking to make the most boring video possible for a while now. I then approached Ryan and he talked to me about his life on tour, being a cool DJ, having fans and being more of a geek then a rock star. We were definitely heading in the same direction, so a week later, without any preparation, we shot the damn thing. It was the most relaxed video set I’ve been on yet, we basically shot what we wanted when we wanted and also played Diddy Kong Racing and Pokemon Snap.
Guilt Trips is out now on Last Gang.