She & Him

She & Him, the all-star twee-folk duo of Zooey Deschanel and M. Ward, have released four albums on the North Carolina indie Merge, but they are now leaving for the major-label universe. Billboard reports that She & Him have signed with Columbia, where they’re expected to drop a new album in the fall. It’s kind of a curious decision, since it’s not like Columbia’s marketing arm will be able to make Zooey Deschanel more famous. But nonetheless, they’re the second high-profile Merge defection in recent months; Spoon recently signed with Loma Vista. Ward remains signed to Merge as a solo artist. (And don’t worry about Merge, which celebrates its 25th anniversary this year and which remains one of the world’s best and biggest indie labels.)

Comments (5)
  1. the CD player in my car is broken and I have to listen to the radio so I’m excited

  2. Not that they are even in the same league as Spoon but it is sad to see another big act leave my hometown label in Merge. Of course they (Merge) are doing alright and have plenty of bands that are better, but this is still a little bit of a bummer.

  3. “Mr. Anderson.”

  4. It’s sad they felt like the had to replace Zooey Deschanel with that manikin. She wasn’t THAT old. I think she had a few good years left in her.

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