Mapei Change

The genre-dissolving pop singer Mapei’s album Hey Hey is coming this fall, and today she’s shared a lyric video for the single “Change.” The song itself is a rush, using rhythmic bombast and exultant synth glimmers to turn vague platitudes about life, love and personal agency into inspiring universal calls to arms. For the video, directors Phillipe Grenade and Jarret Egan of Fortune Films took a page from Bob Dylan’s iconic “Subterranean Homesick Blues” video, filming residents of New York City’s five boroughs holding pieces of cardboard with the lyrics to “Change” scrawled across them. Watch it below.

Hey Hey is out 9/23 on Downtown/Columbia. “Change” is for sale now at iTunes.

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