The other day, after hearing the latest PARTYNEXTDOOR song, I worried about the direction of Drake’s record label.
Why does Drake bother with little Drake clones on his label? This is like Kanye signing J. Cole http://t.co/I6z1eIGi8J
— Chris DeVille (@chrisdeville) July 15, 2014
Majid Jordan, though, are assuaging my concerns about OVOSound. The duo (two dudes named Majid and Jordan, not one dude named Majid Jordan) got their first big look singing backup on “Hold On, We’re Going Home.” When they released the title track from their new A Place Like This EP last week, its skittering beat, moody atmospherics, and impassioned vocals seemed like an extension of Drake and 40′s aesthetic, not just a carbon copy. The EP arrived this week ahead of schedule, and one of its tracks, “Her,” made it onto YouTube this morning. It’s an exquisite bit of foggy-lens retro R&B laced with forward-thinking beat-driven production. Listen to it.