Alvvays don’t reinvent the wheel on their self-titled debut and they don’t do anything outrageous for the “Archie, Marry Me,” video, but everything they do is so charming and well-executed that it doesn’t really matter. When a band plays into tropes as well as they do, it just elevates them as a highlight of the blissed-out pop genre. The video features grainy footage of the Toronto band on the beach and at sea, with frontwoman Molly Rankin’s striking platinum blonde hair always at the forefront. Watch below.
Alvvays’ self-titled debut album is out now on Polyvinyl.