Arcade Fire - "You Already Know" video

Arcade Fire’s new video for the Reflektor track “You Already Know” feels, in some ways, like an extension of the whole bobblehead-mask schtick of their recent live shows; it shows another way for the band to play with ideas of image and representation. The clip is made up entirely of home-video-style footage of the band playing in a big, luxurious beachside hotel room somewhere. But instead of seeing Win Butler sing, we see wall-mounted paintings with moving mouths, looking something like the live-via-satellite Bill Clinton bit on the old Conan O’Brien show. Butler does get in a cameo at the end. It’s definitely the least ambitious video the band has done in a while, but it still has things going on. Watch the video below.

Reflektor is out now on Merge.

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Comments (5)
  1. “big, luxurious beachside hotel room somewhere”

    Given the big Haitian flag in said hotel room, and the band’s connection to Haiti, I’m going with Haiti.

  2. Conan needs to bring that back

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