The xx are the only band I’ve ever seen that can make a festival crowd sing along with a wordless song. That song is “Intro,” the first track from their self-titled first album, and it’s about as iconic a side-one/track-one as this century has produced. So when Hugo Boss pretty much wholesale jacked the song in a commercial for their sunglasses, people noticed. Young Turks, the band’s label, called out Hugo Boss for the bald ripoff move on Twitter. Here’s what they said.

. @HUGOBOSS as a firm built around original design, isn't it odd that you'd pay for such a poorly disguised fake? https://t.co/2sdUYfU6OF …

— Young Turks (@youngturksrec) October 3, 2014

The commercial is embedded in that tweet. For comparison’s sake, here’s the original:

How does this keep happening?