Trust RZA to find a way to promote A Better Tomorrow, the forthcoming Wu-Tang Clan reunion album, while talking about something completely unrelated. In this case, that unrelated thing is the cause of veganism. In a new promotional spot for PETA, RZA talks about his reasons for going vegan and advises anyone watching to do the same. He also works in the new album’s name a bunch of times. It would be churlish to doubt RZA’s sincerity in the video; he’s just a promotional wizard, and this is the way his mind works. Watch RZA’s PETA video below.

A Better Tomorrow is out 12/2 via Warner Bros.