Is This Officially Hollywood’s Dumbest Idea?

Gabe Delahaye | October 26, 2012 - 11:45 am

It has long been known that Hollywood was a Bad Idea Factory. You know it, I know it, your mom knows it, Billy Bush knows it. Hell, Billy Bush is the foreman! From the multi-million dollar budgeted, feature-length movies about talking chihuahuas to the TV shows about men who dress up as women drag queens because they live in an alternate universe where a) only women can get jobs because this is science fiction and b) magically no one notices they are quite clearly men like so clearly, the list is extensive and exhausting and growing by the day. But today we may just have encountered Hollywood’s dumbest idea of all time. Is it making a narrative story out of a board game about financial transactions, you might ask? No, compared to this, that is novel and interesting. Certainly it can’t be dumber than developing an entire television series out of car insurance commercial cavemen, you say. The response to which is, yes. While the short lived ABC sitcom featuring Geico’s Cavemen has reigned for the past five years as Hollywood’s dumbest idea, it should be noted that it was the Geico aspect of things that made it completely impossible, because the basic concept of cavemen living in modern times, while stupid, is something you could easily imagine the desperate and intellectually bankrupt networks attempting on any given season, and had already proven a huge success with the hit film Encino Man starring Brendan Fraser as Mr. Encino. Also Nick Kroll was on that show and he is great. Which brings us to today’s idea, the new reigning champion, Hollywoods Official Stupidest Idea Ever. From Deadline:

As Bravo is working on expanding its core unscripted lineup to include scripted programming, the cable network has teamed with the producer of one of its top reality franchises for a scripted drama. Bravo has put in development a period spec script by Andrew Hoegl, executive producer/showrunner of Bravo’s hit Flipping Out and its spinoff Interior Therapy. The untitled workplace drama is set in New York at the height of the Cola Wars in the 1980s, in which soda giants Coca Cola and Pepsi went after each other in their ad campaigns.

Coke vs. Pepsi: The Show. Oh, not only that, but Coke vs. Pepsi: The Show, Thursday nights on fucking BRAVO. No offense to Bravo, but a little bit of offense to Bravo. That network is very good at Top Chef and the Real Housewives of Couples Therapy Island but that does not translate well to compelling narrative television. That being said, if you were going to pitch Bravo’s version of Mad Men, which is clearly what this wants to be, it would def be set in the ’80s, although I would think it would be more about diet pills, or maybe the Tab cola wars. Kathy Griffin IS Donna Drapo. Oh well. Maybe this will be like The Social Network! A movie about Facebook sounded terrible, too, and look how that turned out. (SPOILER ALERT: great.) Just kidding. Coke vs. Pepsi: The Show is not going to be like The Social Network. At best we’ve got another Bruno The Kid on our hands.