Will You Go See More Movies If You Can Live-Text Them?

It is a well-known fact that movie-attendance is down because often there just aren’t enough people using their cell phones during the screenings. In some theaters, owners even enforce a rule that you can’t use your cell phone AT ALL! What’s the deal with that, OBAMA??? How are we even supposed to enjoy Hunger Games when we can’t let our friends know A. That we are enjoying it, B. What did you think of this part of the movie when you saw it?, C. What are we doing later?, D. Wait, what? Why are you hanging out with them?, E. I thought we didn’t like them?, F. Because they were such bitches to Grace at the party., G. Whatever. Do what you want.? HOW ARE WE EVEN?! Luckily this issue was brought up yesterday at the CinemaCon convention in Las Vegas. From Deadline:

Sony Pictures Entertainment’s Jeff Blake kicked off the discussion saying that 20 years ago “kids would come every week” to the movies. But no more. “I’m concerned that the moviegoing experience isn’t just for baby boomers.” Regal Entertainment CEO Amy Miles says that her chain currently discourages cell phone use “but if we had a movie that appealed to a younger demographic, we could test some of these concepts.” For example, she says the chain talked about being more flexible about cell phone use at some screens that showed 21 Jump Street. “You’re trying to figure out if there’s something you can offer in the theater that I would not find appealing but my 18-year-old son might.”

Right. Why not outfit every public space that demands the tiniest amount of respect for the other humans around you with the things your 18-year-old son might find appealing? “Yo, CAN I FART HERE?” Hahah. “Yo, if every lady doesn’t have BOOBS in this place” yeah, I don’t know what 18-year-old sons want, but I’m sure it’s awful. Anyway: WILL YOU GO SEE MORE MOVIES IF YOU CAN TEXT DURING THEM?

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