“In another sign of how keen Kraft is to update Mr. Peanut, the [new] commercial is to be previewed on the character’s Facebook page (facebook.com/mrpeanut) before it runs on TV and in movie theaters.” This. Changes. Everything. (Just. Kidding.)
I hope they get the Taiwanese animators to dramatify his binge that ended with him passed out in his neighbor’s kitchen. Now or never people!
Wes Anderson wants his royalties.
The irony is, Videogum chat is currently password protected to BLOCK Mr. Peanut.
Finally, the decades long nightmare of a nude Mr. Peanut has finally ceased. You’re next Toucan Sam.
This is an old Letterman top 10 list but worth posting….
Top 10 Surprises in the Mr. Peanut Autobiography
10. First name Keith
9. His mother was half cashew
8. Sleeps in a big pile of dirt
7. Divorced first Mrs. Peanut after she became involved with a bag of trail mix
6. The Pillsbury Doughboy? Gay as a tangerine
5. Peanut language not that different from English
4. Once shot out TV screen when Robert Goulet appeared on it
3. Belongs to a country club that doesn’t admit pistachios
2. High school guidance counselor told him he’d never be anything but
a huge unemployed freak
1. Once arrested wandering New York’s Port Authority at dawn chanting “Eat me”
Ooo, is this the commercial where he’s captured by ambiguous middle eastern enemies and forced to make a heart using only peanuts and a Planter’s tin?
While the concept of “new retro” sounds very ugh, it looks like it might be claymation? Which in my opionion is very YES.
“Benson is quite enamored of Mr. Peanut,” Mr. Levine said, but they are, as the saying goes, just friends. Benson does not live in Mr. Peanut’s house, Mr. Wixom said.
“‘One thing we learned is that while people love Mr. Peanut, they weren’t connecting with him beyond the nostalgia,’ said Jason Levine, senior director for marketing at Planters at the East Hanover, N.J., office of Kraft.”
Whoops, that’s your senior director for marketing, Planters.
“Benson is shorter than Mr. Peanut — one nut in his shell rather than two.”
UM YOU GUYS I THINK BENSON IS BASED ON HITLER
“Actually, I AM Mr. Peanut.” – Tony Stark.
I cannot believe I just read a straight-faced article in the NYT that is basically a press release for a major multinational. Oh wait, actually, I can totally believe that. Never mind.
This is funny because back in the 90’s Robert Downey Jr. was known as “Mr. Penis.”
I love Robert Downey, but if we’re talking about people born to be a peanut, there’s only one.
will Benson be voiced by Jude Law?
In the commercial, Mr. Peanut awakes in a stranger’s home dressed like Mrs.Butterworth.
Peanuts are rich in IRON, man
MUST we continue to use Robert Downey Jr to launch these action franchises?
Apparently contemporary consumers still connect with the monocle.
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