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Well, This Amber Alert PSA Is Completely Terrifying And Also Nonsense

Gabe Delahaye | June 23, 2010 - 10:15 am

You know what I hate? Child abduction. Hate it! Yuck! Oh, child abduction is the worst. I have always felt this way. You can go through everything I have ever written or said in my entire life (although stay out of my thoughts, you precogs!) and you will never find me arguing in FAVOR of child abduction. “Gabe? He is firmly and publicly against child abduction” is the kind of thing someone might say about me, if asked about my thoughts and/or opinions on the violent kidnapping of innocent children. My motto is “Children should be seen, not heard, nor abducted.” Anyway, I’m belaboring the point now, but I think you get it: thumbs down, kidnappers. Boo! Get off the van!

That being said, I also hate this amber alert PSA in which a bunch of “moms” shoot automatic weapons in slow motion while making screamy faces. Yikes. You guys, I’m worried about these moms!

As horrible and scary as child abduction (which I hate!) is, human beings shooting automatic weapons is also horrible and scary. Regardless of how ill-fitting their pants and sweaters are! Of course, the worst part about this ad is that the whole thing comes laced with a heavy layer of irony (moms and mom jeans and action guns and heavy music and slow-motion and an aesthetically modern background) and personally, when it comes to child abduction, which I abhor and will always abhor no matter how strong your pro-child abduction argument may be, irony has no place. Child abduction is one of the few things in this world that remains irony-free. Because of how, you know, it is entirely terrible.

A rare miss, Amber Alert Program. (Thanks for the tip, Lindsey.)

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