Videogum

David Spade’s Publicist Makes No Apologies For Disgraceful Farley Ad

Gabe Delahaye | October 27, 2009 - 9:58 am

Some people, including this people, were a little grossed out by David Spade’s appearance with a CGI Chris Farley in an ad for Direct TV. I think the main reasons people were bothered by it was the fact that advertising is obnoxious, Chris Farley is dead, and shame on you, David Spade. But I’m sure he had his reasons (got to put food on your mansion). And one website decided to find out what those reasons were. From Asylum:

We reached out to David Spade through his publicist, who provided Asylum with a statement from Spade.

“When DIRECT TV came to me and the Farley family with this idea about ‘Tommy Boy,’ we talked and thought it would be a cool way to remind people just how funny Chris was. It is a clever homage to my friend and a movie that we loved doing, ” he says.

UPDATE: A spokesperson for Direct TV told us, “We should look to Chris’ family and friends for the ultimate opinion on this subject. They were involved from the beginning of this project and felt that the spot was a great to tribute to Chris.”

Oh boy. A few things about this:

First of all, SHAME ON YOU AGAIN, DAVID SPADE. In light of the accusations being made against you, that you’re trampling on the grave of your friend, and that you’re exploiting his talent and your relationship with him in a poorly thought-out cash grab during a career slump, you could have taken 10 minutes out of your hot tub to give a statement yourself. Maybe not to Asylum. I’m not saying you have to talk directly to Asylum.com. But I am saying that having your only word on the matter be a publicist’s statement to the Maxim magazine of the Internet looks pretty shitty. You could even give the statement FROM your hot tub. I’m saying, if leaving the hot tub is the issue, there are probably ways to work around the hot tub problem.

Second of all, it is not up to David Spade, and it is not even up to the Farley family, to determine what is or is not appropriate use of his image/memory. That’s not how it works! The Farley family definitely has the market cornered on whether or not the Farley family gets offended by a particular use of Chris Farley’s image or memory, but that’s about as far as it goes. Because if people see this ad and think “that was in poor taste,” then for those people it was in poor taste, and it doesn’t matter that someone who loved him and/or is living off of residual checks from his estate thinks that cashing in is OK. So, NO, Direct TV, we should not look to the Farley family for the final word on whether or not we as independent human beings with emotional agency of our own and the ability to decide for ourselves what we think is or is not appropriate think about this ad. Not to mention the INSULT of being told by anyone that this is a great way to honor someone’s memory. Because it’s not. Obviously. This is one of the very worst ways to honor someone’s memory.

And also SHUT UP, DIRECT TV! You stay out of this. You should not be talking right now. You should just be sitting in your industrial office park out past the highway with your sausage fingers crossed, hoping that no one notices that you are literally ROLLING PEOPLE IN THEIR GRAVES in order to sign up a few new subscribers.

YUCK on this.

You can watch the original ad here. (Thanks for the tip, Luke.)