NBC’s Fall Promo Tries To Position 30 Rock As “Uplifting”

By Lindsay Robertson / May 5, 2009

My first reaction to this overly sentimental promo for NBC’s returning fall shows (they showed it to advertisers at the Upfronts yesterday) was “Goddammit, why do these things always make me cry when I don’t even watch half of these shows and one of them is, like, Days Of Our Lives?” But then it got to the 3:20 mark in the countdown (about 1:55 into the video), and I had to LOL at the “creative” way they tried to position a recent scene from 30 Rock. (I suggest watching until then, but no further, because the rest is just, like, “There’s already another f**king Olympics soon?”)

An African American father and son watching Obama’s historic inauguration is totally the same level of uplifting, inspiring TV as Tracy Jordan handing Liz Lemon “the race card.” Totally, NBC. (UNLESS this was supposed to elicit laughs from the Upfront audience yesterday, in which case, good job.)