Well played, Mr. Ansari.
It’s actually weird that more fames don’t do this. Did Aziz just crack the code? Every morning Americans line up at five in the morning to stand behind Matt Lauer holding pink signs covered in kitten stickers to get their message on TV while the celebrities are surrounded by cameras all day long and they’re just fucking wasting it. OWN IT. “Coke Blaq is delicious!” “5 Dollar Foot Long!” We’re talking low to high millions. (Via Alex Blagg.)