Jerry Bruckheimer Is A Professional Anecdote Teller
Man, more Confessions of a Shopaholic news today. Just killing it with great content in the run-up to the movie everyone’s dying to see. I heard that the real reason Warner Bros pushed Harry Potter and the Half-Blood Prince back to July was just to give Shopaholic a wide berth. You definitely don’t want your movie going up against that in a free market. A hugely successful franchise about a magical child in a world of wonder and amazement, or Isla Fisher getting in a fight over a pair of boots in a low-rent Bridget Jones rip-off? Sorry, Harry NOTter, better luckiosum next timeiatus.
So, the New York Times interviewed Jerry Bruckheimer this weekend about Shopaholic because it’s a change of pace for a producer best known for thinking that Michael Bay deserves to make movies and that there can never be too many C.S.I spin-offs. And he was asked if maybe it was kind of possible that in the current economic crisis, a movie about a woman drowning in credit card debt due to her inability to not dress like a nine-year-old’s birthday cake wasn’t really what people wanted to see. But he compares Shopaholic to another movie, and basically blows all the minds:
NYT: So you seriously don’t think the economic crisis will hurt the film’s box-office chances?
Jerry Bruckheimer: We did a movie a long time ago called “Top Gun.” Two months before the release some planes were shot down over Iran, and it was all over the front page. We all said: “Oh no, this is the end of that movie. What terrible timing.” As it turned out, people didn’t care at all. They responded to a good story, and the movie was a success. I think the same thing will happen here.
We did a movie a long time ago called Top Gun, MAYBE YOU’VE HEARD OF IT? This is basically a perfect metaphor because if you will remember, back in 1986, people’s fighter jets were being foreclosed on left and right. The fighter jet bubble had burst, and people had fighter jet mortgages they couldn’t afford even as the value of their fighter jets plummeted. Tens of thousands of people were being fired from their jobs as fighter pilots. The fighter jet stock market collapsed, causing panic among fighter jet investors. Elderly fighter pilots watched as their jet savings disappeared. To make matters worse, no one had any idea when the fighter jet economy would right itself. And yet, Jerry Bruckheimer’s movie about a fighter jet pilot who got into credit card debt by buying new Prada tires for his airplane every season still managed to find an audience. Somehow.
I heard that Apple was thinking about remodeling all of their stores to include a Jerry Bruckheimer Bar.